Why Is Morimori Sushi So Popular? Popular Menu Items and Common Questions
*The menu and price information in this article is accurate as of June 1, 2026. Actual menus and prices may vary by location and season, so please check with the restaurant or its official website before visiting.
Why is Morimori Sushi so popular?
What is Morimori Sushi?
Morimori Sushi is an authentic conveyor-belt sushi chain that, based in its home of Ishikawa Prefecture, has expanded nationwide.
Despite being a conveyor-belt sushi chain, it lets you enjoy authentic sushi at great value. Even within Ishikawa Prefecture, home to countless sushi and conveyor-belt sushi restaurants, it stands out as especially popular—a renowned establishment with constant lines that has become a hot topic among tourists as well.
Reasonable prices for the quality on offer are Morimori Sushi's biggest draw, and first-time visitors are often astonished by toppings so thick and large you would never expect them at conveyor-belt sushi, as well as by the high quality.
Starting with its flagship Nonoichi branch in Nonoichi City, it operates seven locations in Kanazawa City, including the Kanazawa Station-front branch, the Fujie branch, and the Fukuhisa branch. Outside Kanazawa City, it has branches in Hakusan City, Kahoku City, Komatsu City, and Noto Town in Hosu District—14 branches operating in Ishikawa Prefecture alone.
Furthermore, it has locations in Tokyo, Kanagawa, Saitama, Yamanashi, Aichi, Kyoto, Osaka, Hyogo, Nara, and Shiga as well, for a total of more than 30 restaurants nationwide (as of January 2025).
Fresh ingredients delivered direct from Kanazawa
The biggest reason for its popularity is that you can enjoy carefully selected fresh fish at reasonable prices.
Fresh seafood chosen by skilled buyers with a discerning eye is delivered to the restaurants directly from Kanazawa Port and Noto Port.
By cutting out the middleman, costs are reduced, allowing the sushi to be sold at affordable prices.
True to the name “Morimori” (meaning “heaping”), another appeal is the sushi toppings cut so large they spill over the rice.
What's more, thanks to Ishikawa Prefecture's proximity to the Sea of Japan, a rich variety of toppings is on offer, letting you savor flavors rarely seen at ordinary conveyor-belt sushi restaurants, such as nodoguro (blackthroat seaperch), shiro-ebi (white shrimp), and bai-gai (whelk).
Because you can enjoy seafood of a quality unthinkable for conveyor-belt sushi, along with toppings found only in the Hokuriku region, it is a hugely popular spot where wait times of over an hour are not unusual.
Recommended menu items that change with the day's catch
In addition to its standard menu, Morimori Sushi offers daily recommendations.
Just-arrived highlight items and great-value assortments make it easy to see at a glance what you simply have to try.
Sushi chefs work right across the counter, so you can have your sushi prepared before your eyes while enjoying a chat.
We recommend asking them things like, “Did any good fish come in today?” or “I'd love some delicious shellfish.”
With a rich lineup of menu items like three-piece and five-piece assortments, you can sample many kinds of sushi.
Every visit brings the joy of discovering a new topping.
Family- and child-friendly
Morimori Sushi is also perfect for when you want to casually enjoy sushi with children.
With children's chairs and serving plates, plus a lineup of side dishes kids love, the whole family can enjoy a lively meal together.
You can order easily via touch panel, so you can go at your own pace without having to call out to staff or sushi chefs.
Sushi ordered by touch panel is delivered to your table in a bullet-train-shaped carrier, which delights children who love vehicles.
What are Morimori Sushi's popular menu items?
Morimori Sushi offers a rich variety of items, from sushi to à la carte dishes.
Here we introduce some of the recommended, popular menu items.
Morimori Three-Piece Assortment
The item ordered by many who visit Morimori Sushi is the namesake “Morimori Three-Piece Assortment” (¥1,430, tax incl.). The price is on the higher side, but this three-piece set—topped with a large botan shrimp, sea urchin, and Ōtoro (fatty tuna)—is highly satisfying.
With fresh toppings cut so large they spill over the rice, it is a popular item among locals and tourists alike.
Hokuriku Shrimp Three-Piece Assortment
The “Hokuriku Shrimp Three-Piece Assortment” (¥940, tax incl.), an assortment of three kinds—raw sweet shrimp, Toyama-produced shiro-ebi (white shrimp), and gasu-ebi—is a must for shrimp lovers.
In particular, gasu-ebi is a precious item found only in the Hokuriku region, since only the freshest specimens are ever distributed.
One bite and you'll be amazed by the plump flesh and its melting sweetness.
Hotaru-ika (Firefly Squid) Three-Piece Assortment
When spring—the season for firefly squid—arrives, the “Hotaru-ika Three-Piece Assortment” (¥420, tax incl.) appears: a battleship-roll assortment of three kinds of firefly squid—raw, okizuke (marinated), and kurozukuri marinated in squid ink.
Enjoying hotaru-ika (firefly squid) raw in season is something only possible at Morimori Sushi in the Hokuriku region.
Why not savor a deliciousness you won't find in the boiled firefly squid distributed to supermarkets and the like?
Manager's Recommended Five-Piece Assortment
The “Manager's Recommended Five-Piece Assortment” lets you savor a generous helping of Hokuriku's seasonal seafood on a single plate.
Five recommended pieces of sushi are chosen based on the condition of the toppings sourced that day, and it is offered at a reasonable price of around ¥1,300.
Depending on the season, you can sometimes enjoy honmaguro (bluefin tuna) or nodoguro (blackthroat seaperch) at a great value, so be sure to check it out.
Weekday-only lunch menu
Morimori Sushi sells a great-value lunch menu on weekdays from 11:00 to 14:00.
Prices vary somewhat by location, but there is the value-priced “Omakase Nigiri 10 Pieces” for around ¥1,200–¥1,800 (tax incl.), and the “Premium Nigiri 10 Pieces” for around ¥1,900–¥2,400 (tax incl.).
Another appeal is that the contents of the assortment change with the day's catch.
Morimori Sushi menu list
Beyond the recommended items above, Morimori Sushi offers a wide variety of dishes. The full menu list is below, so please use it as a reference.
À la carte menu
¥140 (tax incl.)
Morimori Sushi special tamago (nigiri)
Inari
Hamburger steak
Wasabi nasu (eggplant)
Squid-shiso battleship roll
Octopus salad battleship roll
Okra natto battleship roll
Okra battleship roll
Namida-maki (spicy wasabi roll)
Kappa-maki (cucumber roll)
Oshinko-maki (pickle roll)
Kanpyo-maki (dried-gourd roll)
Futomaki (2 pieces)
¥190 (tax incl.)
Morimori Sushi special tamago (hasami)
Edomae kohada (gizzard shad)
Raw squid legs
Boiled octopus
Katsuo tataki (seared bonito)
Mushi-ebi (steamed shrimp)
Seafood carpaccio battleship roll
Squid natto battleship roll
Raw whelk delicacy battleship roll
Tsukimi natto battleship roll
Tsukimi yamato-imo battleship roll
Ume-kyu hosomaki (plum & cucumber roll)
Natto hosomaki (thin roll)
Ume hand roll
Natto hand roll
Tuna (sea-chicken) hand roll
Salad hand roll
¥260 (tax incl.)
Shime-saba (vinegared mackerel)
Simmered conger eel
Buri (yellowtail; hamachi)
Buri-ten (yellowtail tempura; hamachi)
Buri tataki (seared yellowtail; hamachi)
Raw salmon
Salmon belly tataki
Squid
Monk cuttlefish
Sweet shrimp
Shiokara kurozukuri battleship roll (Toyama specialty)
Hotaru-ika kurozukuri battleship roll (Sea of Japan)
Hotaru-ika okizuke battleship roll (Sea of Japan)
Negitoro battleship roll
Tsukimi negitoro battleship roll
Crab mayonnaise battleship roll
Salmon mayonnaise battleship roll
Negitoro hand roll
Negitoro hosomaki (thin roll)
¥310 (tax incl.)
Grilled conger eel
Maguro akami (lean tuna)
Bincho tuna toro
Bincho tuna toro tataki
Onion raw salmon
Red squid
Ma-aji (horse mackerel)
Engawa (flounder fin)
Tsubu-gai (whelk)
Hotate-gai (scallop)
Tekka-maki (tuna roll)
Buri tekka-maki (yellowtail roll)
Raw hotaru-ika battleship roll
¥380 (tax incl.)
Tender simmered conger eel
Kanpachi (amberjack)
Honmaguro toro (bluefin fatty tuna) (1 piece)
Kanazawa specialty nodoguro (blackthroat seaperch) (1 piece)
Crab miso battleship roll
Oyako ikura battleship roll
Shiro-ebi (white shrimp) battleship roll (Toyama specialty) (1 piece)
Loaded roll (2 pieces)
¥420 (tax incl.)
Buri toro (fatty yellowtail)
Raw salmon toro
Madai (sea bream)
Raw flounder
Zuwai crab
Eel
Kazunoko (herring roe)
Una-kyu roll (eel & cucumber roll)
¥530 (tax incl.)
Honmaguro chutoro (bluefin medium-fatty tuna)
Honmaguro ōtoro (bluefin extra-fatty tuna) (1 piece)
Jumbo red shrimp
Raw sweet shrimp
Raw whelk
Live scallop
Live turban shell
Ikura (salmon roe) battleship roll
Raw sea urchin battleship roll (1 piece)
Gasu-ebi (1 piece)
Toro-taku medium roll
Toro tsukimi battleship roll
Uni-ikura battleship roll
¥660 (tax incl.)
Raw zuwai crab (1 piece)
Three-Piece Assortments
Deluxe Three-Piece Assortment ¥940 (tax incl.)
Tuna Three-Piece Assortment ¥530 (tax incl.)
Morimori Three-Piece Assortment ¥1,430 (tax incl.)
Hotaru-ika Three-Piece Assortment ¥420 (tax incl.)
Sea of Japan Three-Piece Assortment ¥770 (tax incl.)
Tataki Three-Piece Assortment ¥380 (tax incl.)
Hokuriku Shrimp Three-Piece Assortment ¥940 (tax incl.)
Crab Three-Piece Assortment ¥770 (tax incl.)
Red Squid Three-Piece Assortment ¥380 (tax incl.)
Five-Piece Assortments
Buri Five-Piece Assortment ¥870 (tax incl.)
Tuna Five-Piece Assortment ¥1,430 (tax incl.)
Salmon Five-Piece Assortment ¥770 (tax incl.)
Hokuriku Five-Piece Assortment ¥1,430 (tax incl.)
Shrimp Five-Piece Assortment ¥1,690 (tax incl.)
Nigiri Sets
Kanazawa Chef's Omakase Nigiri Set (with miso soup) ¥1,760 (tax incl.)
Omicho Market Chef's Premium Nigiri Set (with miso soup) ¥3,080 (tax incl.)
Rice Bowls (Donburi)
Kanazawa Seafood Bowl ¥2,370 (tax incl.)
Yamato-imo-topped Tekka Bowl ¥1,600 (tax incl.)
Buri Bowl ¥1,510 (tax incl.)
Kanazawa Specialty Crab Miso Bowl ¥1,710 (tax incl.)
Salmon Ikura Bowl ¥1,710 (tax incl.)
Soft-Egg Negitoro Bowl ¥1,270 (tax incl.)
*Prices are for reference. They may vary by location and season, so please check with the restaurant before visiting.
Morimori Sushi reservations, takeout, and more
Morimori Sushi reservations
In principle, Morimori Sushi does not take reservations.
Depending on the location, some branches use a system of seating customers in the order of numbered tickets issued at the storefront.
At branches inside shopping malls, ticket machines sometimes start accepting customers before opening hours, so it's a good idea to check in advance.
On weekends, lines form with tourists and families, but because Morimori Sushi has a high table turnover, even when it looks like there's a long line, you can often be seated relatively quickly.
Takeout and how to order
Morimori Sushi offers takeout.
Some branches reportedly used to take online reservations, but currently ordering directly or by phone is the main option.
Seasonal takeout menus are sometimes prepared for occasions like Christmas and year-end, so try contacting your nearest branch.
Savor Kanazawa's fresh seafood at Morimori Sushi!
Morimori Sushi, where you can enjoy fresh Hokuriku seafood at reasonable prices.
The reason it has won the support of locals as well as tourists lies in its dedication to ingredients.
Recommended menu items that change with the day's catch, and sushi toppings so large they nearly spill over the rice.
Why not enjoy the flavor unique to Morimori Sushi—one you won't find at any other conveyor-belt sushi chain?
