【Reading】かいだしにん

【English Name】Market Buyer

Kaidashinin (market buyers) is a collective term for people who purchase goods from intermediate wholesalers at wholesale markets. Sushi restaurants, fresh-fish retailers, restaurants, food processors, and the like correspond to this, and they fulfill an important role as the terminal of market distribution.

At wholesale markets, wholesalers conduct large-volume trades through auctions and the like, and intermediate wholesalers subdivide and sell those goods. Buyers are in the position of purchasing the quantity they need from these intermediate wholesalers, and cannot participate directly in auctions. To take part in auctions, separate approval as a "trading participant" is required.

Entering and leaving the market requires registration with the operator, and the general condition is to be a corporation or sole proprietor whose business is the sale or processing of fresh food. The validity period of registration differs by market, but it is generally a renewal system every several years.

According to a survey at Toyosu Market, sushi restaurants account for about 43% of buyers, and restaurants overall are said to reach more than 60%. The points emphasized at the time of purchase are dominated by freshness, quality, and safety, and trading based on relationships of trust with intermediate wholesalers continues.