【Reading】さんちちょくそう

【English Name】direct from source

Sanchi chokuso (direct-from-source shipping) is a form of distribution in which producers deliver products directly to consumers, and is often abbreviated as "sanchoku." Because it does not go through intermediaries such as wholesalers or retailers, its major characteristic is that costs can be kept down.

In the world of sushi, it is widely used as a procurement method of shipping fresh fish directly from fishing ports and fish farms to shops. By procuring toppings without going through intermediate wholesalers, there is the advantage of being able to serve them while maintaining higher freshness. In particular, there are quite a few sushi shops that partner with regional fishing ports and have a system in place to deliver fish by air or refrigerated transport immediately after landing.

In recent years, with the expansion of internet mail-order, there have been increasing opportunities even for individual consumers to obtain ingredients directly from fishermen and producers. In addition to the appeal in terms of price, the sense of security of being able to see the face of the producer is one reason it is supported. For agricultural and marine products, the merit of being delivered in a highly fresh state is also significant, and it is drawing attention as a factor directly linked to the quality of sushi toppings.